MEDIA ADVISORY
March 17, 2022
MARTA HOSTS POP-UP EVENTS TO CELEBRATE NEW ON-DEMAND TRANSIT PILOT PROGRAM
MARTA Reach Available in West Atlanta, Belvedere & Gillem Logistics Center
ATLANTA - The Metropolitan Atlanta Rapid Transit Authority (MARTA) is hosting three pop-up events to share information about its newest transit service, MARTA Reach, an on-demand rideshare program being piloted in three areas of metro Atlanta. The pop-up events will be held from 4 p.m. to 6 p.m. on Tuesday, March 22 at East Lake Station, Wednesday, March 23 at H.E. Holmes Station, and Thursday, March 24 at Avondale Station. The events will feature live music, light refreshments and giveaways including MARTA swag, Breeze cards, and retailer gift cards.
MARTA REACH POP-UP EVENTS – 4 P.M. – 6 P.M.
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Tuesday,
March 22
East Lake Station
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Wednesday,
March 23
H.E. Holmes Station
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Thursday,
March 24
Avondale Station
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MARTA has partnered with Georgia Tech for the six-month pilot program to test how on-demand shuttles can be used to connect customers to the larger bus and rail system. The service is app-based and is a true rideshare service, meaning other passengers may be picked up and dropped off during your trip. It runs from 6 a.m. to 7 p.m. Monday through Friday and costs the same as a MARTA fare, $2.50. MARTA Reach is being piloted in the following zones:
Rides are booked through the MARTA Reach app that can be downloaded from your smartphone’s mobile app store. The app will guide you to designated pick-up and drop-off stops near the beginning or end of your trip. To learn more about the MARTA Reach Pilot Program, visit itsmarta.com/reach. For questions email us at
Reach@itsmarta.com.
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